Jakarta, CNBC Indonesia – The pioneering water and housing technology company, LIXIL, inaugurated the LIXIL Experience Center (LEC) at Paskal Hyper Square, Bandung. LEC Bandung, which has an area of 386 square meters, provides a unique multi-sensory experience. This is expressed in special spaces by providing unique designs, values, and appeal to enhance the lifestyle of each brand, namely GROHE, American Standard, and INAX.
LIXIL Water Technology Leader, Asia Pacific, Satoshi Konagai explained, as a global leader in the field of water technology, LIXIL touches the daily lives of more than 1 billion consumers in the world. According to her. LIXIL has unique market insight, where the Asia Pacific property industry is facing three key macro trends in the areas of health and wellness, sustainability and urbanization.
“LEC Bandung opens the way to try directly multi-brand and multi-category solutions from LIXIL that can meet the growing macro trends and unmet needs of architects, designers, property developers and consumers in this segment,” he said in press release, quoted Tuesday (24/10/2023).
He explained that one of the attractions of LEC Bandung is providing a series of bathroom solutions specifically designed for homes, resorts and other luxury residential properties. Each LIXIL brand has its own unique goal of creating a better home for everyone.
“Every element, from the first touch, to the use of the product is more than just finding the perfect balance between aesthetics, functionality and technology that also reflects the strategic relationship between design and each brand’s distinct positioning and value proposition,” continued Satoshi.
He also mentioned that GROHE is an aspirational brand that offers the perfect bathing experience, while American Standard aims to create a home that can be loved every day, and INAX is committed to improving the quality of everyday life by offering innovative products based on Japanese water rituals.
In addition, LEC Bandung also presents GROHE SPA, a sub-brand of GROHE, with a specially curated collection, made with the best standards and quality of materials and finishes, for almost unlimited personalization of the bathing experience.
Meanwhile, LIXIL Water Technology Leader for Indonesia Santa Firmansjah said that the launch of LEC Bandung was LIXIL’s commitment to reach a wider Indonesian market.
“LEC Bandung is located in a strategic location in Bandung, which is a dynamic and continuously developing city of commerce and creativity, which is sometimes referred to as Paris Van Java and is known as the center of architectural trends in Indonesia,” he said.
Through LEC Bandung, LIXIL offers various options for customers to experience comfort and easily personalize the process of creating the perfect bathroom for both personal use and ongoing projects. Apart from that, LEC Bandung can serve customers to purchase products directly on the spot, equipped with professional installation services.
“With the launch of LEC Bandung, we look forward to working with consumers, architects, interior designers and developers to create future spaces with unlimited potential. Our industrial partners in West Java can look forward to close collaboration, consultation and solutions from all GROHE, American Standard and INAX brands,” concluded Santa.
[Gambas:Video CNBC]
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