Jakarta, CNBC Indonesia – In the digital era, local brands and Micro, Small and Medium Enterprises (MSMEs) continue to innovate and take advantage of opportunities to strengthen their existence. Especially in the campaign period towards the end of this year, the Shopee 11.11 Big Sale which runs until November 11 is an important moment for consumers to pursue attractive promotions. Of course, local brands and MSMEs are taking full advantage of this to gain new opportunities to increase stronger business growth.
This can be seen from the increase in export orders reaching more than 4 times at the peak of the 11.11 Big Sale campaign. This opportunity was apparently utilized well by local brands and MSMEs on Shopee in strengthening their potential, which is a further step towards creating a sustainable business.
Apart from the ongoing campaign, this is realized from the support of various initiative programs, such as the Shopee Export Program which is one of the strategies for expanding business to foreign markets.
“The Shopee Export Program is not only a gateway to open new opportunities, but also a tool to strengthen business strategies. Of course, we will guide local brands and MSMEs through the Shopee MSME Campus and Shopee MSME Export Campus on how to understand international market trends, adapt products to global preferences “, while optimizing the Shopee e-commerce platform as a future strategy. We hope that through the innovative programs that Shopee presents we can continue to help local brands and MSMEs progress further,” continued Shopee Indonesia Head of Marketing Growth Monica Vionna, in a written statement, Wednesday ( 11/14/2023).
Local brands and MSMEs are now always trying to embrace and follow consumer shopping trends in order to have great opportunities for significant business growth. The enthusiastic participation of local sellers also supports the 11.11 Big Sale campaign in presenting a variety of products from various categories.
This can be seen from the increase in transactions of up to 7 times from local brands and MSMEs at the peak of the 11.11 campaign compared to normal days.
Not only that, people also seem increasingly enthusiastic about hunting for various products targeted by local and MSMEs, especially in the Beauty, Fashion and Lifestyle categories which apparently received special attention in the hearts of consumers throughout the campaign.
This shows how local business actors use Shopee as a strong partner in encouraging business development and inclusive digital market penetration.
“As a campaign that offers the biggest year-end promos, the 11.11 Big Sale is not only about shopping, but is also a form of Shopee’s support to provide opportunities and greater exposure to local brands and products. The aim is to encourage consumers to be more interested in exploring domestic products along with helping local brands to be accepted by the wider community. Interestingly, throughout the 11.11 Big Sale campaign we also felt the high interest of consumers in shopping for local products and MSMEs from the various categories presented. This is an aspect of our encouragement to always provide various innovations and “an initiative that benefits the entire ecosystem, encourages local business growth, and strengthens connections between sellers and consumers,” he said.
Committed to connecting buyers and sellers more closely, various features such as Shopee Live offer solutions through direct, real-time interaction and communication. This feature allows buyers to ask questions about the product, and even see product demonstrations more clearly to increase trust, which is a special attraction.
This enthusiasm can be seen from the increase in the number of Shopee Live sessions presented by local brands and MSMEs at the peak of the campaign by up to 6 times. This aspect increasingly shows that live streaming has now become a forum for sellers to build communities with customers.
Moreover, another program that is increasingly popular with the public is the Shopee Affiliate Program, which now helps sellers be more effective in expanding their reach through collaboration with creators. Encouraging the increase in the existence of local brands while making it easy for users to share product inspiration has turned out to be a new field for additional income. At the peak of the 11.11 campaign, more and more sellers experienced the benefits and advantages of this program, with a recorded increase in the number of products from local brands and MSMEs that had been promoted through Shopee Affiliate by more than 9x.
Consumer Shopping Trends for Local Products from Various Islands in Indonesia
The enthusiasm of consumers who support the growth of local businesses and appreciate the creativity and quality of products from local businesses can be felt throughout the 11.11 Big Sale campaign. Not only is it a moment to look for the biggest year-end promos that provide lots of benefits, but it also illustrates how sellers on various Indonesian islands compete to present their best products on the Shopee platform.
Therefore, it is not surprising that several Indonesian islands have the best-selling product trends. For example, the island of Sumatra, where Telon Oil, Baby Diapers and Children’s T-shirts were the most purchased local and MSME products at the peak of the campaign.
Continuing to Java Island, Hand & Body Lotion and Facial Moisturizer products from local brands are the target for looking your best. However, searches for Smartphone products are also the highest on this island.
Meanwhile, on the island of Bali, Balinese Kebaya, Sunglasses and Sunscreen products are the most sought after products to prepare to welcome local and foreign tourists.
On the other hand, for Kalimantan, necessities such as raincoats, men’s & women’s jackets, and hoodies, were the best-selling local and MSME products at the peak of the 11.11 campaign. It can be seen that users have prepared equipment to welcome the end of year rainy season.
Apart from that, Sulawesi also has a lot of diversity in the needs of its people. Interesting findings from people’s shopping behavior, products such as fans, neon lights, and pots and pans are the ones that are often purchased on the island of Sulawesi.
Meanwhile, Papua is no less surprising, with fashion products such as Cargo Pants, Men’s Watches, Couple Bracelets and Couple Shirts becoming the people’s favorite products. The people on this island apparently remain up-to-date following trends, so that fashion products and accessories are sought after by residents there.
Impact of Using Shopee Programs & Features
On the other hand, the advantages and benefits of the programs and features presented during the 11.11 Big Sale are a mutually beneficial force between Shopee and sellers. One of them is the positive impact felt by local brand partners Benang Jarum and NAMA Beauty.
Not only are the products excellent, but these local brand partners felt extraordinary enthusiasm from users when taking advantage of special promos, especially at the peak of the 11.11 Big Sale campaign last Saturday. It can be seen how the local fashion brand, Benang Jarum, managed to record an increase in transactions of more than 93 times compared to normal days.
Having joined Shopee since 2020, brand owner Allyssa Hawadi, Co-Founder of Benang Jarum, revealed that being part of the 11.11 Big Sale excitement is an effective strategy.
“We are happy to be able to grow together and feel the positive atmosphere from Shopee users for our brand since we first joined. As business actors in the fashion sector, this collaboration not only opens up opportunities for the growth of our business to date, but also creates sustainable opportunities for local brands “is increasingly recognized and known by the wider community. We hope that in the future Shopee will always provide innovation to support us in achieving success together,” he said.
Included in the category that received high enthusiasm, the beauty brand NAMA Beauty also experienced extraordinary achievements. Participating in the Shopee 11.11 Big Sale and utilizing the features presented throughout the campaign, NAMA managed to record an increase of more than 64 times in products sold compared to normal days. Even the Nama Beauty x Mami Louisee product, namely the toner bundle, became one of the best-selling local products at 11.11 this time.
The various trends seen throughout the 11.11 Big Sale campaign, both in the application of business strategies by local business actors on Shopee and the online shopping trends and behavior of loyal users, are the basis and foundation for Shopee to continue to innovate. Users can enjoy various best offers until the end of the year for a comfortable and profitable shopping experience.
[Gambas:Video CNBC]
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