Jakarta, CNBC Indonesia-Starbucks is reportedly starting to feel the impact of the boycott carried out by the public regarding protests against Israel’s attacks on Palestine. A TikTok user with the account @ambrose_darling who claims to work as a barista at a Starbucks store in the United States said he felt the number of customers decrease every day.
“There has been a significant decrease in orders. I can say that around a third of the number of customers who usually come now no longer appear, and I’m talking about customers who previously actually came every day,” he said, as quoted on Saturday (11/11 /2023).
“Boycotts work, so let’s keep doing them,” he said.
Starbucks is the target of a boycott amid the brutal attacks that Israel continues to launch against Palestine. The coffee chain company from the United States is recorded as having 35,771 stores worldwide by 2022.
The boycott was targeted at Starbucks because management sued the workers’ union, Starbucks Workers United, in early October 2023. The lawsuit comes after the union expressed solidarity with Palestinians. Currently, the solidarity statement uploaded via X has been deleted.
Through an official statement, Starbucks said it was filing a lawsuit because the workers’ union was deemed to have misused the company’s name, logo and intellectual property. Even though the company has provided clarification, calls to boycott Starbucks are still echoing, even spreading in many countries.
In Jakarta, when millions of residents held a demonstration in support of Palestine on Sunday (5/11/2023), the Starbucks outlet located in the Sudirman area, Jakarta was closed. In fact, these outlets usually serve customers 24 hours.
[Gambas:Video CNBC]
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This is the value of the losses experienced by Israel due to the Boycott Movement
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