Jakarta, CNBC Indonesia – The first insurance technology (insurtech) pioneer in Indonesia, FUSE is committed to continuing to innovate and encourage the use of technology in the insurance industry. This effort was made to increase access and marketing of insurance products in Indonesia.
Founder & CEO of FUSE, Andy Yeung said, to become a leader in an insurance technology company, it is now necessary to incorporate technological innovation into the creation of new business models.
“I think it’s more about how you combine technological innovation into the creation of a new business model. You create a new product, or even an existing product, or an insurance product, then we find a way to offer it,” he said in Road to CNBC Indonesia Best Telco and Tech Companies, Thursday (23/11/2023).
However, Andy continued, starting this business is not easy. FUSE itself, as a pioneer in this innovation sector, often encounters errors.
Fortunately, he and his team at FUSE have no fear of failure and continue to have a fighting spirit until they succeed.
“That’s why we keep trying to get there and then we try something and sometimes we fail. We say don’t worry, let’s move on to see other ways to make this work,” he explained.
Through the struggle to combine technological innovation and combine new business models, FUSE has now found a bright spot. Starting in 2018, the company succeeded in becoming the first company to bring insurance to E-commerce platforms, Auto Finance, and financial institutions.
“I think this is something that we try to maintain on different channels, explore different products, and then use whatever means we can to use technology to improve it,” he concluded.
For your information, FUSE was on the list of names insurtech best in the world according to Sønr Global, which is entitled The World’s Top 100 Insurtech 2021. FUSE is the only insurtech from Indonesia who was included in the list and ranked 65th that year.
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