RI Residents Buy Cell Phones, This Model Sells Well Tech – 45 minutes ago

Jakarta, CNBC Indonesia – The smartphone market in Indonesia experienced a slight increase in the third quarter (Q3) 2023. At least, that’s according to the latest report by research firm Counterpoint Research.

“Smartphone shipments in Indonesia increased slightly by 3% YoY in Q3 2023,” said Counterpoint Senior Analyst Febriman Abdillah.

This increase occurred because there were three factors that caused the smartphone market in Indonesia to grow.

First, because there are many new device launches in the Rp. 6 million and below segment, especially

According to Counterpoint, the number of new devices launched in Indonesia in Q3 this year increased 10% compared to the same period the previous year.

“Most smartphone vendors launch new models as successors to old models or as additional products. Some examples include Infinix GT 10 Pro, Oppo Reno10, Redmi 12, Vivo V29, Tecno Camon 20, Asus Zenfone 10, iTel P40 and so on,” he explained .

Then, stable economic growth in the second half of 2023 will also have an impact on increasing demand for smartphones in the country.

And the final reason, the price promotions given by cellphone manufacturers during Eid and holidays also influence it.

Most Selling HP Segment

In the Counterpoint report, there was a YoY increase of 2% in the entry level segment or under IDR 3 million.

This is driven by the presence of the Redmi Note 12, Redmi 12, Redmi A2, and Infinix Smart 7, Infinix Hot 30i, and Infinix Note 30.

The Rp. 3-6 million segment also experienced YoY growth of 5%. Samsung, Vivo, and Oppo are in the top three positions with a combined 63% market share.

“In this segment, Oppo is experiencing significant growth,” he said.

The most drastic increase in deliveries occurred in the price range of IDR 6-10 million, up to 15% compared to the previous year.

Oppo and Vivo experienced the most visible development thanks to the Reno8 T 5G, Reno 10 5G, V27 and V29 5G phones.

The premium market above IDR 10 million experienced a decrease of minus 4% when compared to the same period last year.

[Gambas:Video CNBC]

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