JJakarta, CNBC Indonesia – PT Bank Rakyat Indonesia (Persero) Tbk (BRI) bercommitment For continues to encourage financial inclusion and literacy in various regions in Indonesia, one of which is by providing convenience for public transactions through QRIS penetration (Quick Response Code Indonesian Standard). Ease of transactions via QRIS very help encourage the business growth of Micro, Small and Medium Enterprises (MSMEs)specifically in the Papua region.
BRI took note BRI QRIS users in the Papua region increased by 36.5% Year on Year(YoY) to 43,237 users with an increase in transaction volume of 587.3% YoY or reaching IDR 294 billion.
Regional CEO of BRI Jayapura, Herry Noercahya in his visit to Hamadi Market, Jayapura City, revealed this, The increase in QRIS transactions is supported by BRI’s ability to educate MSME customers, as well as BRI’s strong network and excellent service, so that people experience firsthand the ease of services provided by BRI.
“We are certainly optimistic that BRI will be able to encourage the Papuan economy in particular and also nationally through digitizing transactions carried out by BRI, as well as through financing, empowerment and assistance provided to MSME players.,“said HerrySaturday (28/10/2023).
This increasingly shows that QRIS is one of them platforms very friendly digital transactions And match the characteristics of society nor business people in Papua,because it is comfortable, practical and can be used anywhere, any time. QRIS is also supported by the BRI application Merchantswhich makes it easier userto monitor transactions regularly real time with various features and services and can be downloaded on the Play Store.
On a separate occasion, BRI Network and Services Director Andrijanto also revealed that the massive growth in QRIS use in Papua shows the interest and enthusiasm of the people in Papua, because transactions have become easier and faster.
“Not only that, BRI also guarantees security for customers during transactions using QRIS. Apart from that, BRI has also verified data according to standard operating procedures (SOP),he added.
Andrijanto added that increasing digital transactions is also part of this effort company For drive CASA growth.
“BRI has 2 (two) main strategies to encourage CASA collection in the future, namely focusing on retention and acquisition. For retention, BRI’s strategy will focus on digital transactions, optimizing value chain customers wholesale, as well as use big data to maximize customer opportunities. Meanwhile, for acquisitions, BRI will target the business ecosystem as well merchants,“said Andrijanto.
[Gambas:Video CNBC]
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