Jakarta, CNBC Indonesia – The latest report says WhatsApp plans to display advertisements in its application. Features such as ‘Channel’ and ‘Status’ are predicted to become a place to place advertisements.
However, the plan is still in progress. It seems that there are several considerations that WhatsApp must think about to decide whether advertising in the application is the right choice.
Previously, Head of WhatsApp Will Cathcart recently revealed the company’s plans to start showing ads, according to a TechCrunch report. He emphasized that advertisements will not appear in chat rooms, aka inboxes.
He indicated that advertisements will appear in spaces that are not frequently accessed by users.
In an interview with Brazilian media, Cathcart said that the ad that appeared immediately when opening the application was a mistake.
However, he did not explain further where the advertisement would be placed if it entered the WhatsApp application. Many people think that one of the most suitable features is ‘Channel’ and ‘Status’.
Channels that are widely used by business people can become a platform for further promoting goods and services. Apart from that, Status can also be an advertising platform, because it is not directly accessed by users. Let’s just wait!
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