Jakarta, CNBC Indonesia – The original fast food restaurant from Bandung, Richeese Factory (RF) recorded massive business growth. Until October 2023, Richeese Factory outlets will reach 238 points spread across various regions of Indonesia in Kuala Lumpur, Malaysia.
Not without reason, Quick Service Restaurant (QSR) owned by PT Richeese Kuliner Indonesia (RKI) always makes innovative menu breakthroughs. Richeese can now compete with global fast food restaurant brands, which already dominate fast food restaurants in the country.
Apart from serving appetizing menus, the Richeese Factory outlet also has magnificent architecture, which is often a comfortable dining option for families and children.
Richeese Factory is part of the Nabati Group, which produces and markets snack products, such as Nabati Wafer, Nextar, Siip, Ahh, and Time Break. This group also diversified into the AMO beverage product line in 2021, as well as the Richeese Instant Noodle product last year.
The Richeese label attached to the Richeese Factory brand is a sign that the distinctive taste of Richeese cheese from Nabati Wafer, the flagship product of PT Kaldu Sari Nabati Indonesia (KSNI), is present in the form of cheese sauce. These two companies are also under the Nabati Group.
Nabati Group’s rapid growth is driven by innovation and diversification, which are the company’s values. In 2013, Nabati Group established an independent sales and distribution company for its products, namely PT Pinus Merah Abadi for domestic market distribution, as well as distribution internationally.
Apart from that, Nabati Group is also developing the eDOT application, which is a digital marketplace for Nabati Group’s FMCG products and other FMCGs. Also, Rumah GMovie Indonesia, which is an audio visual production house that created the metahuman character Arbie SEO (@arbie_seo).
In total, this business group headquartered in Bandung has nine business units, including fast moving consumer goods (FMCG), fast food restaurants, logistics and distribution, e-commerce, digital, and retail companies.
In a relatively short period of time, this local business group that has gone global has established its business roots in more than 25 countries in the world, including Malaysia, the Philippines, Thailand, Vietnam, China, India, Nigeria and the Middle East.
With a very wide market reach, domestic and international, Nabati Group has been named the Wafer Manufacturer with the Most Sales in the World several times, namely by Euromonitor International and the Indonesian World Records Museum (MURI).
Nabati Group Footprints
1985: Home-scale traditional snack factory on Jalan Soekarno-Hatta, Bandung
2000: Second manufacturing establishment: Bojong Factory
2001: Business development into an FMCG company
2002: Third manufacturing establishment: Cicalengka Factory
2006: Launch of the world’s first cheese wafer: Richeese Nabati
2009: Fourth manufacturing establishment: Rancaekek Factory
2011: First Richeese Factory outlet at Paris Van Java Mall, Bandung
2013: Establishment of a national scale distribution company, PT Pinus Merah Abadi
2016: Establishment of the largest Vegetable manufacturing: Majalengka Factory
2017: Launch of eDOT e-commerce application and founding of Kieber property company
2021: Launch of packaged soft drinks, AMO Mineral and AMO CSD
2022: Launch of the Nabati Richeese Instant Noodles product
[Gambas:Video CNBC]
(rah/rah)