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Jakarta, CNBC Indonesia – Global smartphone sales plunged 8% in Q3-2023 on a year-on-year (YoY) basis, according to a Market Pulse report from research firm Counterpoint. This marks the continued sluggishness of the HP market.

The downward trend in global smartphone sales has entered 9 consecutive quarters. Even so, there is still a glimmer of hope because it grew 2% quarter-on-quarter (QoQ).


Samsung still dominates the global HP market with a market share of 20%, even though its sales decreased 13% YoY. Counterpoint said Samsung’s performance was supported by sales of the Z Flip 5, which was almost twice as high as its competitors on the market.

Apart from that, the Galaxy A series is still the leader in the middle class segment, quoted from the Counterpoint report, Wednesday (18/10/2023).

Meanwhile, in second place is Apple, which earned 16% market share, even though its sales decreased 9% YoY. Sales of the iPhone 15 are predicted to provide bad ‘news’ for Apple for its next quarterly report.

Because, in the first 17 days of sales of the iPhone 15, the figure was reported to be down 4.5% compared to the iPhone 14. China, which is an important market for Apple, seems not too interested in the iPhone 15. The position of the Cupertino manufacturer has fallen to number 2, beaten by Huawei.

Xiaomi, Oppo and Vivo occupy positions 3rd to 5th respectively. Meanwhile, Honor, Huawei and Transsion Group showed slight growth. Collectively, other HP manufacturers combined control 34% of the smartphone market share with sales growth of 2%.

Top 5 Global HP Kings Q3 2023

Product Q3 2023 (Market Share) YoY
Samsung 20% -13%
Apple 16% -9%
Xiaomi 12% -15%
Oppo 10% -10%
Vivo 8% -14%
Other 34% 2%
Total -8%

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Originally posted 2023-10-18 10:20:00.