Facebook-Instagram is Ad-Free, Users Have to Pay That Much Tech – 15 hours ago

Jakarta, CNBC Indonesia – Meta is launching a subscription plan that will remove ads from Facebook and Instagram. This paid subscription will first be available in the European Union and will be offered at a price of around 9.99 euros (Rp. 168 thousand) per month on the web or 12.99 euros (Rp. 218 thousand) per month on iOS and Android.

This subscription is intended to address European Union concerns about Meta’s advertising targeting and data collection practices.


By creating a paid subscription option, Meta believes it will more clearly and definitively meet the privacy requirements set by Europe’s data regulatory body, including the Digital Markets Act and GDPR.

“We respect the spirit and objectives of this evolving European regulation, and are committed to complying with it,” Meta wrote in a blog post announcing the new subscription, quoted from The VergeTuesday (31/10/2023).

Meta said it will continue to offer free access to its products for users who don’t want to pay.

Meta says the experience for non-paying users will not change, and existing ad preference tools will remain available.

Ad-free subscriptions will only be available to users aged 18 and over in the EU, EEA and Switzerland.

This service will initially apply to all linked Facebook and Instagram accounts, but in the future Meta will charge additional fees for linked accounts.

Starting March 1, 2024, there will be an additional fee of 6 euros on the web or 8 euros on iOS and Android per linked account. The company says that as long as someone remains subscribed, their data will not be used for ad targeting.

Meta appears to be developing separate plans for teen users. The company told The Wall Street Journal that it will temporarily stop showing ads to teens in the EU starting November 6.

There are no details yet on how long the pause will last. Meta declined to comment on the ad break when asked for details by The Verge.

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