Jakarta, CNBC Indonesia – Meta is starting to look at the use of Artificial Intelligence (AI) in its subsidiaries. One of them was announced that WhatsApp Business will have features supported by this technology.
The use of AI was announced at the WhatsApp Business Summit in Jakarta, Wednesday (1/11/2023). The event also announced several new features included in the application version of the application.
Following are the new WhatsApp features that users can take advantage of, summarized CNBC Indonesia:
1. Flows
Users can use this feature to book, for example, appointments, airplane seats or places to eat. Flows allows users to place orders without needing to leave the WhatsApp application.
Businesses can provide menu options or other forms that consumers can fill out according to their needs. The Flows feature is available to WhatsApp Business users globally.
2. Meta Verification
On some social media, a blue tick is a sign that an account is owned by someone who can be trusted. WhatsApp also presents Meta Verification with verification badges and support for a number of premium features.
This Meta Verification will be tested for small scale businesses using WhatsApp Business. The next one will only be launched widely in the future.
3. AI
![]() AI in WhatsApp Business |
Finally, AI will be presented to business people through the Business platform. WhatsApp stated that businesses will be able to improve their services to consumers.
AI will help with repetitive tasks such as inquiries regarding business catalogues. Business owners or employees can do other things for more complex problems.
WhatsApp has not said anything about when this AI capability will be available. However, there will be more information in the next few months.
[Gambas:Video CNBC]
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