JakartaCNBC Indonesia – PT Bank Rakyat Indonesia (Persero) Tbk bis committed to supporting and assisting Micro, Small and Medium Enterprises (MSMEs) so that they can develop and penetrate the international market (go global). Various initiatives even BRI has carried out efforts to encourage business actors, one of which is by involving MSMEs in the MSME EXPO(RT) BRILIANPRENEUR event.
Efforts made by BRI That has provided convenience and success for MSMEs like Hexagon, namely the manufacturer brands accessories from Jakarta. Hexagon is unique, in that the accessories produced are generally made of material recycle both wood, plastic, panels and polymer clay. With various creativity, these basic materials are then processed into bracelets, necklaces, earrings, watches or accessories and other fashion products.
Pown at once Creative Director Hexagons, Zara Tentriabeng revealed that since it was founded in 2014, it has carried out various product marketing alternatives either through platforms digital and active in various exhibitions and bazaars.
In exhibition activities, Hexagon is one of the MSME players that BRI has involved in the UMKM EXPO(RT) BRILIANPRENEUR event since 2021 and has passed the curation to take part in BRILIANPRENEUR which will be held on 7-10 December 2023.
BRILIANPRENEUR is an annual event held by BRI, where the entire series of events involves MSMEs to increase promotions to the public so that it is hoped that this can have an impact on increasing sales of their products.
“I have to admit, the curator is really good, displaysit’s neat, flowIt’s also neat, just like the exhibition in Milan, Italy. The relationship between BRI is also very good. After eventsthere are still continuations, for example our name isshareto buyers from abroad. This is certainly very helpful,” said Zara, which too Master’s degree alumni from Politecnico di Milano Fashion Concept, Friday, (3/11/2023).
For Zara, BRILLIANTPRENEUR opens up opportunities for MSME players to target international markets. Even though Hexagon has been trying out the Italian market since its inception, the exhibitions it participates in could help expand the market to other countries or new consumers.
“I had a good relationship with my lecturers when I was studying in Italy. Therefore, when I was first founded, I was offered to exhibit Hexagon products at Milan Design Week. The market there really likes wooden ones recycle. Until now it’s still running because it’s not bad repeat orders. “Now we also send Hexagon products to Queensland and Victoria in Australia,” he said.
Zara hopes that in the future BRI as the pioneer bank for MSMEs can continue and continue to develop the BRILLIANTPRENEUR program so that business people like herself are motivated to continue to expand their businesses.
“There are a lot of MSMEs in Indonesia, I have often exhibited abroad, I can say that the goods in Indonesia are no less good. Therefore, young MSMEs can be promoted even more,” he explained.
On a different occasion, BRI’s Director of Small and Medium Business, Amam Sukriyanto, revealed that BRILIANPRENEUR is BRI’s initiative to introduce the uniqueness of MSMEs and the products they foster that have high competitiveness. This event is one of BRI’s concrete steps as a financial institution that is also responsible for advancing Indonesian MSMEs.
“We certainly see a big opportunity for Indonesian products to enter the global market. The work of the nation’s children is considered to have quality that can compete with products from other countries. We hope that the story of Hexagon and other MSMEs will be successful go global can be an inspiring story and be followed by other MSME actors in Indonesia,” said Amam.
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